Gamification is a multiplier. But multiply by zero, and you get nothing.

Duolingo has 19 million daily active users.  Foursquare, once held up as the gold standard of gamified apps with 50 million users at peak, quietly retired its own badges and points system before splitting into two separate apps.  Both used streaks, badges, leaderboards but only one survived its own mechanics.

My Love-Hate Relationship With PostHog (And Why I Keep Recommending It Anyway)

I have a complicated relationship with PostHog. Always have. There are things about it that genuinely frustrate me. Things I've complained about more than once. And yet, every time a founder asks me "what analytics tool should I use?" - PostHog is almost always my answer.

AnyIP: Helped get more visibility into marketing, and improving CAC, spend efficiency

About AnyIP AnyIP is a high-performance proxy and networking infrastructure provider used by developers, marketers, and automation teams to route traffic reliably across the globe. With multiple marketing channels driving acquisition, the team needed clarity on performance, spend efficiency, and the true ROI of their campaigns, but their analytics setup

FRAI: Improved paid conversion rate (2x)

About FRAI FRAI is an AI-driven product designed to help users clear interviews using the help of AI-interviewer for their live job interviews. As the product grew, the team needed clarity on user behaviour, conversion drivers, and the effectiveness of their experiments. Without a clear understanding of what was working,

Termplus: Setup the entire Data Analytics Infra, & unified user journey

About TermPlus TermPlus is a digital financial services platform offering streamlined insurance and banking workflows for users across Australia. As the product scaled, the team needed clearer visibility into user behaviour, product performance, and marketing effectiveness. They were using PostHog, but the setup was incomplete, leaving them without reliable insights

Answering Agent: Helped create a call score using AI

About Answering Agent Answering Agent is an AI-powered calling platform that automates customer outreach, follow-ups, and support conversations. As an AI-first product, the quality of each call directly impacts customer satisfaction, product trust, and conversion outcomes. But without a clear way to evaluate call performance, the team struggled to understand

Sol: Helped clean up complex data structure into a simple accurate setup

About Sol Sol is a powerful productivity and collaboration app designed for individuals to dive into meditation, exercises, find new friends and more. With a fast-moving product roadmap and weekly feature releases, maintaining clean and consistent analytics was becoming a challenge — especially as the team wanted a minimalist, property-driven tracking

WellnessCoach: Helped regain trust in data

About Wellness Coach Wellness Coach is a B2B digital wellbeing platform that offers guided meditation, coaching sessions, habit programs, and enterprise wellness solutions. With millions of users engaging across mobile and web, having clean, reliable analytics is essential for understanding behaviour, improving retention, and optimizing product experiences. Challenge: Overtracking &

Speedyloans: Reduced cost (-30%) and increased engagement (+1%)

About Speedyloans Speedyloans is an online lending platform that provides fast, accessible loan advances to users across the US. With a high-volume user base and millions of outbound communication events, optimizing engagement workflows and improving conversion targeting are crucial for revenue and operational efficiency. Challenge 1: Millions of Emails, Rising

zeroone: Improved Week 2 retention (+15%), engagement (+30%), and implementation of new tracking

About zeroone zeroone is a blockchain-powered social app where users upload, mint, and collect digital artwork. Designed for both creators and collectors, zeroone blends social engagement with crypto-native mechanics, making early activation and repeat usage critical for long-term retention and network growth. Challenge 1: Low Artwork Upload Completion After Onboarding

VideoTap: Increased Activation (+12%) and Onboarding (52%)

About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands convert long-form videos into short-form clips, highlights, articles, and social-ready content in minutes. Because the product’s value is experienced only after users upload a video, a smooth onboarding and upload flow is essential

Stealth Startup: Increased Activation (+22%), and time spent on app (+2 mins)

Challenge: Low Activation Due to Limited Early Value Although the product attracted new sign-ups, many users were not moving beyond initial onboarding. The activation rate was low, and user sessions were short, indicating that users did not experience enough value before being asked to upgrade. A deep review of the

case-studies

Petcademy: Reduced SMS cost (-12%) with no decline in engagement

About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters, trainers, and pet parents to improve the overall wellbeing of animals. Their engagement strategy relies heavily on SMS campaigns, which deliver personalized training tips, reminders, and behavioural guidance to users. With large-scale messaging volumes, optimizing

case-studies

GameTree: Improving Day 0 Activation (+5%)

About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on shared interests. The product relies heavily on early user engagement, especially on Day 0, to create strong matches and foster long-term retention. This makes a smooth onboarding and first-use

case-studies

Sama: Improving retention (+4%)

About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-1 coaching. Companies use Sama.io to help employees grow through structured coaching sessions, guided frameworks, and ongoing progress tracking. Long-term retention is critical for their business model, as ongoing engagement

case-studies

CRED: Improving PSR (+7%), reducing Cost (12%) and outage (93%)

About CRED CRED is one of India’s leading FinTech platforms, offering credit card bill payments, rewards, and financial services to over 16 million members. With high transaction volumes and complex payment routing logic, ensuring seamless, reliable, and cost-efficient payments is critical to the platform’s user experience and bottom

case-studies

Foriio: Improving Activation (+8%) & Retention (6%)

About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work beautifully. It enables users to build clean, professional portfolios, gain visibility, and attract clients or job opportunities. With thousands of creatives using the platform, Foriio’s success depends heavily on its

case-studies

Copyfy: Improving sign up rate (+31%) & unifying data

About Copyfy Copyfy is an AI-powered platform that helps users find a winning product and generate Shopify landing pages, product descriptions and digital assets in minutes. The product is designed for creators, founders, and small businesses that want to build an online presence without technical skills. With multiple templates, AI-assisted

[Week 28] Learning Mixpanel: Computed Properties

Introduction Welcome to Week 28 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 27] Learning Mixpanel: Bucket Customisation Types

Introduction Welcome to Week 27 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 26] Learning Mixpanel: Mastering Attribution with Mixpanel

Introduction Welcome to Week 26 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 25] Learning Mixpanel: Warehouse Connectors

Introduction Welcome to Week 25 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 24] Learning Mixpanel: Custom Properties

Introduction Welcome to Week 24 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 23] Learning Mixpanel: Borrowed Properties

Introduction Welcome to Week 23 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,